It is a lightweight liquid serum. Shake the bottle to combine the MSM crystals which can sometimes settle and use the dropper to apply a drop to your palm. Using your fingertips, massage the serum onto the face and neck and any area of the skin that may need extra assistance. The Cinnamon in the Ensorcell Serum makes this Libation feel warm and cause the skin to flush or turn pink for a few minutes, especially after washing the skin with warm water or after hopping out of a hot shower when the pores are more open. If your skin flushes or turns pink and feels warm after using, don’t worry! This is good and normal and right. Super-sensitive people may choose to dilute Ensorcell Serum with a few drops of Jojoba or Coconut oil before applying. If you are new to Ensorcell Serum, try applying it for the first time at night to see how your skin responds.